In business at the same location since 1915, DeScenza Diamonds, one of the most respected jewelers in Massachusetts, wished to renovate its existing facility at the Jewelry Building in Downtown Boston.  In addition, the Owners wanted to build their first satellite facility west of Boston, in Framingham, Massachusetts.  rfadesigned both projects.  A primary goal was to present the high-quality image and stature that DeScenza Diamonds has become renowned for.  In each project the décor, lighting and display cases had to be designed to present the jewelry (as well as other artistic pieces) with dramatic brilliance and sophistication.